PEUGEOT IS LAUNCHING A LIFESTYLE COLLECTION SPORTING ITS NEW BRAND IDENTITY
PEUGEOT is launching a new range of clothing for its fans, friends and sales teams, spanning t-shirts, polo shirts, shirts, pullovers, sweatshirts, body warmers and windbreakers. The collection also includes everyday use items like pens, notebooks, mugs and umbrellas. The designers from the PEUGEOT Design Lab studio have infused a modern, technical and high quality design into each piece of this collection, bearing the new PEUGEOT logo or the brand icon, portraying the coat of arms. This new lifestyle range is enhancing PEUGEOT's new identity and asserting its move upmarket. It is available from today on the online shop: https://boutique.peugeot.com
Fans of the PEUGEOT brand will from today be able to wear the brand’s new, modern clothing line. They can choose from caps (19 € incl. VAT), t-shirts (19 € incl. VAT), short-sleeved polo shirts in pique knit (29 € incl. VAT), organic cotton shirts (49 € incl. VAT), sweatshirts (59 € incl. VAT), bodywarmers (69 € incl. VAT), wool and cashmere pullovers (89 € incl. VAT) or windbreakers (89 € incl. VAT). Most items are available in multiple colours.
The collection also includes a broad range of elegant accessories. The wallets, notebooks and pouches (€27 to €32 incl. VAT) are designed with an innovative recycled leather. The jewellery-finished pin (15 € TTC) will complete an outfit. The soft touch pens (5 € TTC), the black or white ceramic mugs (12 and 13 € TTC), the key ring (5 € TTC) as well as the folding or large size black or blue umbrellas (14 to 22 € TTC), are must-have items, perfect for use on a daily basis.
The new brand logo or brand coat of arms, created by the PEUGEOT Design Lab, appear on each item in the collection. It is embroidered on the shirt as well as the jumper. The PEUGEOT name appears subtly on the sleeves of the polo shirts or the bottom of the sweatshirt.
The designers have meticulously worked on the technicality of each garment or accessory – for example, the umbrellas feauture an ergonomic handle for perfect grip and the heat-welded seams on the windbreaker provide optimal insulation. The choice of materials for certain garments and accessories is in line with the desire to promote sustainable development; the recycled leather of the wallets and pouches reuses existing materials, while the shirt is made of organic cotton.
Arnault Gournac, Director of the PEUGEOT Design Lab, said: “This new collection is aimed at PEUGEOT customers and non-customers alike, as well as sales teams. With this range, we have taken the gamble of upgrading all the brand's points of expression. With a trendy and ready-to-wear design, it is now up to each individual to show who the Lions of today are.”
This PEUGEOT Lifestyle collection complements the PEUGEOT SPORT, 1810 and LEGEND collections, also designed by the PEUGEOT DESIGN Lab studio. It is available from today on the online shop https://boutique.peugeot.com
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PEUGEOT is a global, innovative and high-end generalist brand. Its values are Excellence, Allure and Emotion. Present in more than 160 countries with 10,000 retailers, PEUGEOT sold nearly 1,200,000 vehicles worldwide in 2020. Not long after celebrating its 210th anniversary, PEUGEOT is now ushering in its new identity with a coat of arms that emphasises its personality and timelessness. In addition to a full range of electrified passenger and commercial vehicles, PEUGEOT has developed a new concept of Neo Performance. The 508 PEUGEOT Sport Engineered is the first in this new line of efficient and high-performance vehicles.