PEUGEOT is supporting a new world record attempt to circumnavigate mainland Britain by a stand up paddleboard (SUP). Attempted by Brendon Prince, adventurer and former Head of Outdoor Education at a South Devon grammar school for 25 years, the new record attempt will look to raise awareness for water safety, men’s health and the need to protect Britain’s coast lines.

Travelling by SUP around mainland Britain has been attempted many times before but never completed. Brendon is hoping to be the first to complete this world record as well as set two other world firsts; to be the first person, and fastest, to paddle from Land’s End to John O’ Groats via the coast and the longest ever journey on a stand up paddleboard. He is aiming to cover the approximate 2360miles in under 90 days.


Brendon will have to manage everything from tides and weather, to port authorities and MOD firing ranges, as well as the general fatigue that comes with paddleboarding for many consecutive days.


Joining Brendon will be a support team travelling in two PEUGEOT vans; a Boxer van which will act as a support vehicle, travelling to each stop to help with logistics and the PEUGEOT Expert van which will provide safety provisions. Brendon is attempting the record without a support boat, but his attempt will be tracked from the coastline to ensure his safety with the help of the PEUGEOT Expert.


The record attempt will start and end at Torre Abbey Sands at Torbay, with Brendon departing on Saturday 24th April. He’s looking to cross John O’Groats, the top of Scotland, within 40 days. The PEUGEOT vans will be delivered by Vospers PEUGEOT in Torquay and will be on loan for the duration of the record attempt.


The award-winning PEUGEOT Expert is one of PEUGEOT’s most successful LCV models. With a load volume of up to 6.6m3 and payload of up to 1,458kg, the PEUGEOT Expert is available as a panel van in Compact, Standard or Long lengths, with four different trim levels. The PEUGEOT Expert is also available as a crew van (accommodating up to six people), allowing drivers to meet a variety of business needs. Unveiled last year, an electrified PEUGEOT e-Expert is also available now, with either 50kWh or 75kWh batteries providing a range of up to 205 miles under WLTP tests.


The range’s largest LCV model, the PEUGEOT Boxer van, offers multiple body sizes allowing for an internal loadspace capacity between 8.0 to 17m3, with a payload of up to 1,870kg on panel vans. Also arriving later this year is the PEUGEOT e-Boxer, available with either a 37 kWh or 70 kWh battery.



Brendon Prince, said: “This attempt would not be possible without the support of many people and organisations. I’m very thankful to PEUGEOT and for the loan of its two vans. They will ensure the attempt has the best chance of success and will help keep me and my team safe throughout.”


Julie David, Managing Director, PEUGEOT UK, said: “Brendon’s record attempt is an ambitious one, and we are fully behind him and look forward to starting the journey around Britain. He’s working to promote some fantastic initiatives, and we wish him the very best on his journey and with the attempt.”




*Brendon is estimated to take six rest days during the record attempt. The finish date may be up to a month later due to weather conditions or other uncontrollable factors.



Kerry Livesey

Head of Communications – Public Relations

Phone: 079 40078 848


Emma Gaffney

Senior Press Officer

Phone: 077 47898 130


Michael Arnold

Press Fleet Manager

Phone: 078 3182 9410


Jeremy Townsend

Director of Communications

Phone: 078 2789 6480



PEUGEOT Press website



PEUGEOT is a global, innovative and high-end generalist brand. Its values are Excellence, Allure and Emotion. Present in more than 160 countries with 10,000 retailers, PEUGEOT sold nearly 1,200,000 vehicles worldwide in 2020. Not long after celebrating its 210th anniversary, PEUGEOT is now ushering in its new identity with a coat of arms that emphasises its personality and timelessness. In addition to a full range of electrified passenger and commercial vehicles, PEUGEOT has developed a new concept of Neo Performance. The 508 PEUGEOT Sport Engineered is the first in this new line of efficient and high-performance vehicles.