New PEUGEOT 308 – find out more in the reveal video | Media Peugeot UK

New PEUGEOT 308 – find out more in the reveal video


Discover more about the new PEUGEOT 308 in a video by the teams who helped to create it.

Linda Jackson, PEUGEOT Brand CEO, explains the ambitions for the new PEUGEOT 308 in the context of the new PEUGEOT brand identity.

Pierre Paul Mattei, Design Director of the new PEUGEOT 308 covers:

  • The dynamics of the new design
  • Incorporation of the new logo
  • Design of rear and front LED lights
  • Ergonomics of the new PEUGEOT i-Cockpit®
  • Centre console optimisation

Agnès Tesson-Faget, Brand Project Manager of the new PEUGEOT 308, covers:

  • Customer expectations and the move upmarket
  • Design efficiency and how this makes for better aerodynamics
  • Power of choice: new 308 offers plug-in hybrids, petrol and diesel powertrains
  • The new PEUGEOT i-Cockpit® which includes the i-Connect® Advanced and innovative i-Toggles® is an intuitive, connected and modern infotainment system
  • Latest generation driving aids
  • Driving pleasure behind the wheel of the new PEUGEOT 308

Discover now in the video and on YouTube.




Kerry Livesey
Head of Communications – Public Relations
Phone: 079 40078 848

Emma Gaffney
Senior Press Officer
Phone: 077 47898 130

Michael Arnold
Press Fleet Manager
Phone: 078 3182 9410

Jeremy Townsend
Director of Communications
Phone: 078 2789 6480

PEUGEOT Press website

PEUGEOT is a global, innovative and high-end generalist brand. Its values are Excellence, Allure and Emotion. Present in more than 160 countries with 10,000 retailers, PEUGEOT sold nearly 1,200,000 vehicles worldwide in 2020. Not long after celebrating its 210th anniversary, PEUGEOT is now ushering in its new identity with a coat of arms that emphasises its personality and timelessness. In addition to a full range of electrified passenger and commercial vehicles, PEUGEOT has developed a new concept of Neo Performance. The 508 PEUGEOT Sport Engineered is the first in this new line of efficient and high-performance vehicles.