JÉRÔME MICHERON IS APPOINTED PEUGEOT PRODUCT DIRECTOR
Jérôme MICHERON, 53 years old, currently Director of the PSA Group Product Plan, was appointed PEUGEOT Product Director on the 6th January 2021. He reports to Linda Jackson, Managing Director of the PEUGEOT brand.
A graduate of EM Grenoble, Jérôme Micheron joined the PSA Group in 1990 and has held several sales and marketing positions in France. In particular, he has held sales and marketing positions in the Asia/Pacific region, as Project Manager for the first generation of the PEUGEOT 208 and the PEUGEOT 2008 with the i-cockpit initiative. Following, this he took the reigns of the PEUGEOT brand's product strategy. In 2017, he became Director of Global Product Planning for the PSA Group, where he set up the group's core model strategy and participated in the integration of OPEL and the preparatory work for the merger with FCA.
Laurent BLANCHET, previously PEUGEOT Product Director, has been appointed Director of Customer & Market Intelligence at DSMO, reporting to Thierry KOSKAS.
Building on its technological offensive strategy and the electrification of its range, the PEUGEOT brand enters the era of energy transition with enthusiasm. Stimulating and rewarding driving, elegant design and uncompromising quality are the brand's commitment to its customers and contribute to the emotion provided by each and every PEUGEOT. Present in more than 160 countries at 10,000 points of sale, the brand sold almost 1,500,000 vehicles around the world in 2019.PEUGEOT combines all-round Excellence, Allure and Emotion with the ambition to be the top-of-the-range generalist brand on a global scale.
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