PEUGEOT REVEALS NEW 308 PRICING WITH ANIMATION CHARTING 50-YEAR EVOLUTION OF ITS FAMILY MODEL
PEUGEOT has revealed pricing and specification for the new 308 with order books now open. Starting at £21,310, the new 308 features a revised trim line-up, a choice of efficient petrol and diesel engines and includes PEUGEOT’s Digital i-Cockpit® technology. The new 308 is now available to order through Retailers and Buy Online, with deliveries starting imminently. To celebrate the launch of the new 308, PEUGEOT has created a unique animation charting half a century of PEUGEOT family car evolution.
PEUGEOT has announced pricing and full specification for the new 308, with deliveries due to commence shortly. Entry-level Active Premium models will start from £21,310, with the new 308 featuring an ever more assertive personality as well as a rejuvenated driving experience at the wheel of PEUGEOT’s Digital i-Cockpit®.
To celebrate the launch of the new 308, PEUGEOT has also created a unique animation showing the evolution of its family car over the last five decades, beginning with the PEUGEOT 304, which launched in 1969. The animation, which includes the Pininfarina-designed 305, the stylish 306 and spacious 307, shows how the shape of PEUGEOT’s family model has evolved through the years.
The new 308 is available in both hatchback and SW estate versions. For 2020, enhanced exterior styling features include a new Vertigo Blue colour option and new optional 16-inch Zircon diamond cut alloy wheels. The new 308 continues to offer a Black Pack option, which is available on GT Premium trim models. With the Black Pack, most of the chrome exterior trim is replaced by a gloss black finish, including front grille, front fog light surround and side window covers. The Black Pack also includes 18-inch diamond cut alloys in Sapphire Black.
Inside, new 308 features PEUGEOT’s Digital i-Cockpit® technology, with a 10-inch head-up digital instrument panel featured as standard. Also included as standard across the range is a 9.7-inch capacitive high-definition colour touchscreen with Mirror Screen®, Apple CarPlay™ and Android Auto connectivity. The Allure trim sees the introduction of 3D navigation, featuring voice recognition and TomTom® Traffic alerts.
To further enhance the driving experience, the GT, GT Premium and GTi versions are fitted with the Driver Sport Pack as standard, including a Sport button which increases the responsiveness of the power steering and throttle for a more instinctive driving experience. Automatic versions also have a sportier gearshift pattern.
The new PEUGEOT 308 line up also offers a complete range of driving assistance systems, depending on trim choice, including:
The new PEUGEOT 308 is available with a range of efficient PureTech petrol and BlueHDi diesel engines:
The new 308 comes with PEUGEOT’s revised trim structure. The entry level trim is Active Premium, followed by Allure, GT and GTi, which offer an intermediate Premium trim level (excluding GTi) to meet the demands of customers looking for greater comfort, aesthetics or assistance features.
The new PEUGEOT 308 range starts with the Active Premium 1.2L PureTech 110 S&S six-speed manual, priced from £21,310. The Active Premium trim is equipped with 16-inch ‘Quartz’ alloy wheels and comes with rear parking sensors and PEUGEOT’s Digital i-Cockpit® technology.
Allure models start from £23,280 and add the Safety Plus Pack, Visio Park 1 180-degree reversing camera, sports style front seats, 16-inch Zircon alloy wheels and Connected 3D navigation with TomTom® Live updates. Allure Premium adds Adaptive Cruise Control and PEUGEOT Open & Go (keyless entry and start).
The GT trim starts from £26,630 and offers PEUGEOT Connect SOS & Assistance, 17-inch Rubis alloy wheels, Driver Sport Pack and Mistral Oxford leather effect and cloth seat trim with red overstitch detail. GT Premium adds Active Blind Spot Monitoring, Park Assist, 18-inch 'Diamant' alloy wheels and Alcantara® cloth and leather effect seat trim with red overstitch detail.
The range-topping GTi is priced at £31,985 and is equipped with a Torsen® limited-slip differential, 19-inch Carbone two-tone finish diamond cut alloy wheels, twin exhausts and a black rear diffuser. It also features 11mm lower ride height and red PEUGEOT Sport brake calipers with 380mm front discs. Inside, there is a Mistral full grain perforated leather steering wheel with red stitch detail, GTi bucket seats featuring driver and passenger electric lumbar adjustment and PEUGEOT Sport branded Alcantara® and leather effect seat trim with red overstitch detail with massage function.
New 308 pricing
The new line-up is now available to order through PEUGEOT Buy Online. This innovative service makes purchasing a car online simple and convenient, allowing customers to configure their vehicle, obtain a part exchange valuation, personalise their finance and complete their purchase, all from the comfort of their own home. The virtual showroom allows users to select and personalise their ideal PEUGEOT, which can be saved and accessed for 14 days. Customers ordering online can benefit from free home delivery direct to their doorstep, or opt for click and collect from their local Retailer. The latter is carried out in full accordance with the UK Government’s defined social distancing and COVID-19 protocols.
Building on its technological offensive strategy and the electrification of its range, the PEUGEOT brand enters the era of energy transition with enthusiasm. Stimulating and rewarding driving, elegant design and uncompromising quality are the brand's commitment to its customers and contribute to the emotion provided by each and every PEUGEOT. Present in more than 160 countries at 10,000 points of sale, the brand sold almost 1,500,000 vehicles around the world in 2019.PEUGEOT combines all-round Excellence, Allure and Emotion with the ambition to be the top-of-the-range generalist brand on a global scale.