PEUGEOT: A NEW LINE OF LIFESTYLE PRODUCTS TO CELEBRATE ITS 210TH ANNIVERSARY
On Saturday 26th September 2020, PEUGEOT will celebrate 210 years of history. The Lion Brand pays tribute to its anniversary through the lifestyle collection “SINCE 1810”, dedicated to fans of the brand and featuring a timeless design. The collection will include keyrings, mugs, everyday essentials and a chic black or white clothing range. The exclusive pepper mill and kitchen apron, that complete the collection, are a nod to the PEUGEOT expertise in tableware. PEUGEOT Design Lab, the global Brand design studio, created the logo that celebrates the 210th anniversary. This special logo is inspired by the original, side-on and underlined by an arrow. This new collection is available from the PEUGEOT online store.
an arrow. This new collection is available from the PEUGEOT online store.
The new black or white clothing line, decorated with the emblem “SINCE 1810” will include T-Shirts (€ 17.90), hoodies (€ 48) and zip-up hoodies (€ 50). The enamelled black key ring (€ 13.50) or the metallic black or white mugs (€ 9.90) will brighten the PEUGEOT enthusiasts’ everyday. An exclusive glossy black pepper mill (“Paris” model, height 30 centimetres, € 70) and a kitchen apron (€ 39) decorated with the embroidered Lion complete the collection.
The designers at the PEUGEOT Design Lab studio created the special logo decorating this new “SINCE 1810” collection, celebrating the 210th anniversary of the brand. The Lion, ambassador of the Brand, is pictured side-on and is underlined by an arrow. This refers to the oldest existing PEUGEOT logo (registered in 1858) which symbolises the three qualities of the PEUGEOT saw blades produced right at the very start of the brand: flexibility, tooth strength and cutting speed. The arrow enshrines the notion of speed. The circle surrounding the Lion asserts the logo as an emblem, a label that everyone will be proud to make their own.
The new PEUGEOT lifestyle collection “SINCE 1810” items are available on the online store: https://boutique.peugeot.com. They join the luggage range and clothing collections PEUGEOT LEGEND and LEGEND 504, also designed by the PEUGEOT Design Lab.
*all prices listed include VAT
Building on its technological offensive strategy and the electrification of its range, the PEUGEOT brand enters the era of energy transition with enthusiasm. Stimulating and rewarding driving, elegant design and uncompromising quality are the brand's commitment to its customers and contribute to the emotion provided by each and every PEUGEOT. Present in more than 160 countries at 10,000 points of sale, the brand sold almost 1,500,000 vehicles around the world in 2019.PEUGEOT combines all-round Excellence, Allure and Emotion with the ambition to be the top-of-the-range generalist brand on a global scale.