Tue, 08/09/2020 - 14:30

PEUGEOT has extended its PRIDE family and friends offers to the UK’s emergency services, having already added NHS employees and the country’s teachers to the scheme. The offer entitles emergency service workers – regardless of their role – to an exclusive offer on a brand new PEUGEOT, which they can configure and order online from the comfort of their home.

PEUGEOT PRIDE is the company’s exclusive scheme, available to employees and nominated friends and family members. As a way of helping those that have supported the country during the Covid-19 crisis, PEUGEOT has extended the scheme to include emergency services workers, having already extended the offers to NHS workers and teachers earlier in the summer.

Emergency services workers - including the Police, Fire Service and Coast Guard - who were previously not eligible for the scheme as were not employed by the National Health Service, are now entitled to exclusive offers on selected new PEUGEOT models, which they can configure from the comfort of their own home and order via PEUGEOT Buy Online. PEUGEOT’s new Virtual Showroom, which is available to all car buyers, allows customers to talk to sales staff and organise a live video tour around a vehicle from the comfort of their own home.

The PRIDE offers are available for both cash and finance purchases – with the latter provided through PEUGEOT’s approved finance providers. There is also the possibility for registered users to part-exchange their existing vehicle for a new PEUGEOT via PRIDE, using PEUGEOT’s new Part Exchange Valuation Tool. It uses the latest Cap Hpi data to provide a fair and accurate offer.

To register for a PRIDE offer, active members of the Police, Fire Service or Coast Guard simply need to submit their details using the ‘PRIDE’ form on the website to receive an email link and promotional code to unlock the offers.

Offers are available across the award-winning PEUGEOT range, including the all-new 208 and 2008 SUV, as well as plug-in hybrid 3008 SUV, 508 and 508 SW.

Once customers have identified an offer that is right for them, they can complete their order online and arrange to Click & Collect from their local PEUGEOT Retailer or take home delivery.

David Peel, Managing Director of PEUGEOT UK, said: “We are very happy to extend our PRIDE offers to the country’s emergency services. During these difficult months, emergency services have gone beyond their usual call of duty and helped the nation through an exceptional period. By extending our PRIDE offers to emergency service workers, we are thanking them for the great work they are doing within our communities.”

All new car buyers, including PRIDE purchasers, can get up close and personal with the latest PEUGEOT models from the comfort of their own home via PEUGEOT’s Virtual Showroom service. Here, expert PEUGEOT product presenters deliver personal guided tours of the most popular PEUGEOT models, inside and out.

During the online tour, customers can request to view specific characteristics in detail and even book a test drive, while the product presenters are always on hand to answer any questions in real-time.

Once connected with a presenter, visitors to the virtual showroom can see and hear the presenter but the presenter will not be able to see them.

Customers can access PEUGEOT’s Virtual Showroom using their smartphone, tablet or PC between the hours of 12 noon - 8 pm daily, seven days a week. If the presenters are engaged or offline, you can schedule an appointment to suit you.

PEUGEOT has adopted the latest hygiene and social distancing standards for its vehicle delivery programme. To ensure the safety of its staff and customers, protective covers are used on the steering wheel, gear stick, seat and floor mats, while the control panel and steering wheel will be disinfected upon delivery. Delivery drivers all wear gloves, a mask and safety glasses and customers will be asked to wait three hours before using their vehicle.

PEUGEOT PRIDE also remains open to employees and their nominated family and friends. Customers can also visit their local Retailer to find out more about the new PEUGEOT model range.


Building on its technological offensive strategy and the electrification of its range, the PEUGEOT brand enters the era of energy transition with enthusiasm. Stimulating and rewarding driving, elegant design and uncompromising quality are the brand's commitment to its customers and contribute to the emotion provided by each and every PEUGEOT. Present in more than 160 countries at 10,000 points of sale, the brand sold almost 1,500,000 vehicles around the world in 2019.PEUGEOT combines all-round Excellence, Allure and Emotion with the ambition to be the top-of-the-range generalist brand on a global scale.


Director of Communications
Phone: 078 2789 6480

Head of Communications - Public Relations
Phone: 024 7688 4212/079 40078 848

Media Relations Executive
Phone: 024 7688 4261/077 4789 8130

Press Fleet Manager
Phone: 024 7688 4261
077 4776 4745


Click here for further information on the PEUGEOT PRIDE.